The Connections endpoints are used to manage Connections, which are the individual stores that merchants have shared their data to you with. You can use these endpoints to create a new connection manually and send an authentication link directly to a merchant, or get access to the raw credentials for a specific platform (Shopify, WooCommerce, etc.).

To understand the lifecycle of a Connection and the important events that occur when a merchant connects/disconnects their platform, see Connection Lifecycle.